Sustainable is a word we see around a lot right now as we move to create less of a negative impact on our world and the people in it. I feel lucky to I work in an industry that has a great capacity to aid in the efforts of sustainability. Last year, the UN declared 2017 the year of Sustainable Travel.
The declaration by the UN of 2017 as the International Year of Sustainable Tourism for Development is a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability - economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued - UNWTO Secretary-General, Taleb Rifai.
Taking this to heart, Virtuoso Chairman & CEO Matthew Unchurch spent this past year visiting Virtuoso Sustainable Properties such as The Brando in Tahiti. A company wide effort has been launched to educate all of our advisors on how we can best support sustainable travel. On a personal level, I am very proud to work for a company that wants to use our influence to create meaningful experiences done in a positive way for the local people AND the planet AND the traveler.
As a Traveler you might be wondering, what makes your vacation a sustainable travel experience. Our Sustainable Travel Partners adhere to the 3 pillars of sustainable travel.
3 Pillars of Sustainable Travel
1. Travel that is environmentally friendly (reduce, reuse, recycle)
2.Travel that supports the protection of cultural and natural heritage (restoring historic buildings or saving endangered species)
3. Travel that supports the economy and social well being of the people in the places we visit. (ranging from upholding the rights of indigenous peoples to supporting fair wages for employees)
There were more than one billion international travelers last year – I believe that provides a billion opportunities to make the world a better place, safeguarding the world's cultural and natural treasures for future generations. Look for upcoming features on some of the leaders in the Sustainable Travel movement.
When you contact me to plan your next Virtuoso travel experience, consider taking a look at how luxury, comfort, and fun can all be achieved in a sustainable fashion.
For now I must dash. Talk soon!
HOLLY MANN: As an Independent Contractor of Vista Travel Consultants, Inc. a member of the Virtuoso Network, my access to the highest quality of vetted global travel partners allows me to create rich, culturally immersive, and liberating travel experiences.